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Marketplace Filters

Find out how to filter out the Marketplace media

Tim Sedov avatar
Written by Tim Sedov
Updated over a week ago

Finding needed media in PRNEWS.IO’s Marketplace might be challenging. To ease the process, use the filters placed on the left part of the Marketplace.

The list of filters includes:

Let’s dive deeper into how to use the Marketplace filters.

Basics of Filters

Click a filter to choose it. You can select as many filters together as you want. By choosing one more filter, you can check how much media will be available under all chosen filters. For that, hover the cursor over a filter and check the number on the right side.

To reset filters, click the button under the search input:

Every Filter Explained

Check what every filter means.

Popular Solutions

The popular solutions filter is unique as it’s a set of predefined filters, which we think you can find helpful. It’s created for faster access to the most interesting media suitable for most of our users. Here you can find the following predefined sets:

  • Reduced Price

  • To Attract Traffic

  • For Digital PR

  • For Brand Awareness

  • Top Media

  • Personal PR.

Check which of them are more suitable for your particular case based on their names. After you click on one of them, filters will be applied. Then, if you need more precision in results, you can tune filters further.

Regions, Countries and Cities

Geographical filters such as regions, countries and cities can help you to promote in media based on a particular country. However, note that these filters don’t reflect the actual audience of media. For more information on where people come from media, check the leading countries on the media page or use the sorting option Audience → Audience by Countries.

NB: you can filter by cities only after you have chosen at least one country.


Choose it to filter out media publishing in a specific language.


The category filter has two options that can’t be used simultaneously:

  • Specific

  • General.

By default, it is set up to choose media under specific categories. It means that if you choose the Automotive category and leave it Specific, you’ll see all those media who write only about the automotive topic. Whereas if you choose General, you’ll see all media covering not only the automotive topic but also those who write about it occasionally or with something else.


The type filter lets you choose what media type you prefer:

  • Blog

  • Local news (regional media publishing for a specific city or a state)

  • News Media (media covering national or worldwide news)

  • News agency (an organization that gathers news and sells them to other media; here, you have a chance to appear in other media as well)

  • PR Distribution Service (your content will be distributed to different media of a PR distribution service choice)

  • PRNEWS.IO services (offers from PRNEWS.IO, e.g., TOP 5 Packages)

  • Portal (such type provides not only news but other services like email clients, weather and others).

Format Type

If you wish to publish content in a specific format, use the format type filter.

News Aggregators

Choose if you want your content broadcasted to news aggregators (e.g., Google News, Bing News).

Extra Features

Basically, extra features are desirable conditions under which you want to be published. Some of the options are available only for PRO accounts, including:

  • Alcohol

  • Backdated

  • Betting

  • CBD

  • Dating

  • Gambling

  • Meta Tags

  • Politics News

  • Tracking Pixel


PRNEWS.IO provides a simple tool to choose the best media—the 5-star PRNEWS.IO rating. Publishing in 5-star media, you can be sure to get the best results.

Lead Time

The lead time is the timeframe within which content will be published in a chosen media. If you are short on time, choose Up to 24 hours.

Filters in the Advanced View

Switch to the advanced view to get more out of the Marketplace filters. When you do that, you’ll see that you can filter with specific ranges for visible columns. For example, if you choose Visits for one of the columns, you can set a range for this column (e.g., 100,000-1,000,000 visitors per month).

Let’s continue with learning what every filter means in the advanced view.


It speaks for itself—choose a suitable price for a placement.


It shows how many visitors a media might get in a month. It’s an estimation based on their previous performance.

Social Traffic, Direct Traffic, Referral Traffic and Search Traffic

Direct traffic is when visitors type a media URL into the address bar or choose it from their bookmarks.

Search traffic is when visitors come to media from search engines like Google or Bing.

Referral traffic is when visitors come to media from other resources rather than directly or from search.

Social traffic is when visitors come to media from social media networks.

Majestic Citation Flow and Majestic Trust Flow

Majestic Citation Flow shows how much link juice this website receives based on Majestic data on a scale from 0 to 100. The higher, the better.

Majestic Trust Flow shows the quality of backlinks to this website based on Majestic data on a scale from 0 to 100. The higher, the better.

Moz Domain Authority

The domain authority score is based on MOZ data on a scale from 0 to 100. The higher, the better.

For more information, follow the link:

Text Size

How many characters your content might contain under one placement.

NB: in some media, you can buy larger text sizes than shown.

Number of Links

How many links you can add to your content.

As with the text size, you can buy more links in some media.

Ahrefs Domain Rating and Organic Traffic by Ahrefs

Ahrefs Domain Rating is the indicator of the "authority" based on the backlinks of the domain on a scale from 0 to 100. The higher, the better.

For more information, follow the link:

Organic Traffic by Ahrefs is the equivalent monthly cost of traffic from all keywords that the target website/URL ranks for if paid via PPC instead of ranking organically.

For more information, follow the link:

Trust Rank

Trust Rank is an algorithm created to differentiate good and bad (spam) sites and help search engines rank pages in search. Trust Rank determines the likelihood that pages are reputable (i.e. a nonspam).

Cost per Thousand

It shows how much 1000 views will cost you on a media:

Cost per Thousand = Price ÷ 1000

Estimated Views

How many visits an article might receive.

To calculate estimated views, PRNEWS.IO collects data for the last six months.

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