SEO Metrics

All the publications have different SEO metrics. What do they mean?

Oleksandr Storozhuk avatar
Written by Oleksandr Storozhuk
Updated over a week ago

ALEXA Global Traffic Rank

The ALEXA Global Traffic Rank is a measure of how a website is doing relative to all other sites on the internet over the past three months. The rank is calculated using a site's estimated average of daily unique visitors and its estimated number of pageviews over the past three months.

Remember, the lower the Alexa Rank (closer to 1), the more popular a site is considered to be.

Ahrefs Domain Rating 

The indicator of the "authority" based on the backlinks of the domain on a scale from 0 to 100. The higher the better. Learn more: https://ahrefs.com/website-authority-checker

Organic Traffic by Ahrefs

Organic Traffic by Ahrefs refers to the estimated number of visitors a website, subfolder, or URL receives from non-paid search results each month. This traffic is considered "organic" because it is not influenced by advertising; it is mainly made up of users who are actively searching for relevant content. Ahrefs calculates this metric using its organic keywords and organic search traffic features, offering insights into the keywords a domain ranks for and its related search engine traffic. Learn more: https://help.ahrefs.com/articles/1863206

Moz Domain Authority

The domain authority score based on MOZ data on a scale from 0 to 100. The higher the better.

SEMrush Rank

SEMrush Rank is a measure by SEMrush platform that ranks websites based on their organic search traffic. It considers the number of keywords a site ranks for in Google's Top 100 organic search results and the traffic these keywords generate. A lower SEMrush Rank indicates higher visibility and more organic traffic.

SEMrush Traffic

SEMrush Traffic is an estimate of the number of visitors going to a website (per month) based on the site’s organic and paid search traffic. It uses data from Google's top 100 organic and paid search results to provide these estimates. The higher the SEMrush Traffic, the more traffic the website is generally getting.

Majestic Citation Flow

Shows how much link juice this website receives based on Majestic data on a scale from 0 to 100. The higher the better.

Majestic Trust Flow

Shows the quality of backlinks to this website based on Majestic data on a scale from 0 to 100. The higher the better.

Trust Rank

The final indicator of the quality of the site, based on the indicators Majestic Citation Flow и Majestic Trust Flow. The higher the better.

Rank = (TF – CF) / (TF + CF + 1) + TF/(CF + 1) + TF/100

Where the first summand is the normalized absolute difference between trust and citation rates, the second summand is the relative difference, and the last one is the normalized trust value.

Majestic Incoming Domains

The number of domains referring to the website based on Majestic data.

The number of known backlinks to the website based on Majestic data.

Google Index

Google Index refers to the collection of web pages that Google has discovered and stored in its database. When you perform a search on Google, the search results are drawn from this index. Google uses automated programs called "spiders" to crawl the web and gather information about web pages, which is then added to the index. This allows Google to quickly retrieve relevant information when users search for specific topics or keywords.

Did this answer your question?