Compliance with the new regime is paramount for all advertising and PR campaigns promoting crypto assets (cryptocurrency and NFT). This regime is designed to ensure consumers receive accurate information and prominent risk warnings.
Common problems with promoting crypto assets relate to promotions claiming the "safety," "security," or ease of use of crypto asset services without emphasizing the associated risk. In these, risk warnings are not sufficiently prominent due to small font, hard-to-read color schemes, or specific placement on a webpage.
Promotions should also be clear, fair, and not misleading, accompanied by prominent risk warnings, and should not inappropriately incentivize people to invest.
Mandatory compliance when advertising crypto exchanges
Have a license from the appropriate regulatory authority for the target region. The policy will evaluate each case individually.
Advertise a platform where users can buy and sell cryptocurrency without being tied to specific coins.
Provide necessary information to communicate the potential risk in cryptocurrency trading.
Have an "Investment Policy" for clients to follow.
Unfair practices to promote crypto-assets that violate our policies
Promoting initial coin offerings (ICOs)
Incentivizing the sale of tokens
Promoting binary options
Misleading or fraudulent advertising
Promoting tokens with the promise of a return on the value of an investment in a particular crypto asset.
Advertising that makes false promises.
Advertising tokens or crypto projects using hidden commissions.
Cryptocurrency restrictions by country
The promotion of cryptocurrency products/services and related content is prohibited in the following countries:
Bangladesh ๐ง๐ฉ
Bolivia ๐ง๐ด
China ๐จ๐ณ
Iceland ๐ฎ๐ธ
Kyrgyzstan ๐ฐ๐ฌ
Nepal ๐ณ๐ต
Russia ๐ท๐บ
Vietnam ๐ป๐ณ
The promotion of cryptocurrency products and services and related content is allowed in the following countries, provided they comply with the policies above and with the local laws and regulations:
Argentina ๐ฆ๐ท
Australia ๐ฆ๐บ
Austria ๐ฆ๐น
Belgium ๐ง๐ช
Brazil ๐ง๐ท
Canada ๐จ๐ฆ
Chile ๐จ๐ฑ
Colombia ๐จ๐ด
Denmark ๐ฉ๐ฐ
Ecuador ๐ช๐จ
Finland ๐ซ๐ฎ
France ๐ซ๐ท
Germany ๐ฉ๐ช
Hong Kong ๐ญ๐ฐ
India ๐ฎ๐ณ
Indonesia ๐ฎ๐ฉ
Ireland ๐ฎ๐ช
Israel ๐ฎ๐ฑ
Italy ๐ฎ๐น
Kenya ๐ฐ๐ช
Luxembourg ๐ฑ๐บ
Malaysia ๐ฒ๐พ
Mexico ๐ฒ๐ฝ
Netherlands ๐ณ๐ฑ
New Zealand ๐ณ๐ฟ
Norway ๐ณ๐ด
Peru ๐ต๐ช
Philippines ๐ต๐ญ
Portugal ๐ต๐น
Saudi Arabia ๐ธ๐ฆ
South Africa ๐ฟ๐ฆ
South Korea ๐ฐ๐ท
Spain ๐ช๐ธ
Sweden ๐ธ๐ช
Switzerland ๐จ๐ญ
Taiwan ๐น๐ผ
Thailand ๐น๐ญ
Turkey ๐น๐ท
United Kingdom ๐ฌ๐ง
The following countries have additional restrictions that apply:
Country | Permitted subject to conditions |
Japan ๐ฏ๐ต | Campaigns must be registered as an Exchange Service Provider by the Financial Services Agency of Japan (FSA) under the Payment Services Act (PSA)
Campaigns must provide necessary disclosures to convey the potential risk when trading cryptocurrency (e.g., โThis information is not an offer to buy, sell, or hold any cryptocurrency. All investment and copy trading carries risk, and you should do your due diligence before investing.") |
United States ๐บ๐ธ | Campaigns must be a licensed provider through FinCEN as a Money Services Business (MSB) or have received a Money Transmitter License (MTL) in the State where it is doing business/advertising to consumers or the Securities and Exchange Commission as a broker-dealer, exchange, or alternative trading system. |