Compliance with the new regime is paramount for all advertising and PR campaigns promoting crypto assets (cryptocurrency and NFT). This regime is designed to ensure consumers receive accurate information and prominent risk warnings.
Common problems with promoting crypto assets relate to promotions claiming the "safety," "security," or ease of use of crypto asset services without emphasizing the associated risk. In these, risk warnings are not sufficiently prominent due to small font, hard-to-read color schemes, or specific placement on a webpage.
Promotions should also be clear, fair, and not misleading, accompanied by prominent risk warnings, and should not inappropriately incentivize people to invest.
Mandatory compliance when advertising crypto exchanges
Have a license from the appropriate regulatory authority for the target region. The policy will evaluate each case individually.
Advertise a platform where users can buy and sell cryptocurrency without being tied to specific coins.
Provide necessary information to communicate the potential risk in cryptocurrency trading.
Have an "Investment Policy" for clients to follow.
Unfair practices to promote crypto-assets that violate our policies
Promoting initial coin offerings (ICOs)
Incentivizing the sale of tokens
Promoting binary options
Misleading or fraudulent advertising
Promoting tokens with the promise of a return on the value of an investment in a particular crypto asset.
Advertising that makes false promises.
Advertising tokens or crypto projects using hidden commissions.
Cryptocurrency restrictions by country
The promotion of cryptocurrency products/services and related content is prohibited in the following countries:
Bangladesh 🇧🇩
Bolivia 🇧🇴
China 🇨🇳
Iceland 🇮🇸
Kyrgyzstan 🇰🇬
Nepal 🇳🇵
Russia 🇷🇺
Vietnam 🇻🇳
The promotion of cryptocurrency products and services and related content is allowed in the following countries, provided they comply with the policies above and with the local laws and regulations:
Argentina 🇦🇷
Australia 🇦🇺
Austria 🇦🇹
Belgium 🇧🇪
Brazil 🇧🇷
Canada 🇨🇦
Chile 🇨🇱
Colombia 🇨🇴
Denmark 🇩🇰
Ecuador 🇪🇨
Finland 🇫🇮
France 🇫🇷
Germany 🇩🇪
Hong Kong 🇭🇰
India 🇮🇳
Indonesia 🇮🇩
Ireland 🇮🇪
Israel 🇮🇱
Italy 🇮🇹
Kenya 🇰🇪
Luxembourg 🇱🇺
Malaysia 🇲🇾
Mexico 🇲🇽
Netherlands 🇳🇱
New Zealand 🇳🇿
Norway 🇳🇴
Peru 🇵🇪
Philippines 🇵🇭
Portugal 🇵🇹
Saudi Arabia 🇸🇦
South Africa 🇿🇦
South Korea 🇰🇷
Spain 🇪🇸
Sweden 🇸🇪
Switzerland 🇨🇭
Taiwan 🇹🇼
Thailand 🇹🇭
Turkey 🇹🇷
United Kingdom 🇬🇧
The following countries have additional restrictions that apply:
Country | Permitted subject to conditions |
Japan 🇯🇵 | Campaigns must be registered as an Exchange Service Provider by the Financial Services Agency of Japan (FSA) under the Payment Services Act (PSA)
Campaigns must provide necessary disclosures to convey the potential risk when trading cryptocurrency (e.g., “This information is not an offer to buy, sell, or hold any cryptocurrency. All investment and copy trading carries risk, and you should do your due diligence before investing.") |
United States 🇺🇸 | Campaigns must be a licensed provider through FinCEN as a Money Services Business (MSB) or have received a Money Transmitter License (MTL) in the State where it is doing business/advertising to consumers or the Securities and Exchange Commission as a broker-dealer, exchange, or alternative trading system. |