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How Do You Select Media For Collaboration?

Written by Nika Furs

Our media team reviews every website submitted to our catalog. We assess the website as a whole: meeting a single metric doesn't guarantee approval, and a weaker metric doesn't always mean rejection.

What we look for

An active, working website. The website opens without errors, is not parked, does not redirect to another domain, and publishes new content regularly.

Real editorial content. We accept a wide range of publications, including:

  • News media: national, international and online news outlets.

  • Local and regional media: city, regional and community publications covering a specific area.

  • Trade and industry media: publications for professionals in a specific industry, such as finance, technology, healthcare, marketing or logistics.

  • Thematic publications and blogs: websites focused on a particular topic, such as travel, lifestyle, sport or crypto.

  • Company blogs: blogs run by businesses that regularly publish expert or industry content.

The content should match the category and the market you specify.

Organic visibility and a real audience. As a general guideline, we expect websites to meet the following minimum metrics:

  • Ahrefs Domain Rating (DR): 20+

  • Ahrefs organic traffic: 1,000+ visits per month

  • SimilarWeb: 1,000+ visits per month

Submission by the owner or an authorized representative. Please apply from an email address on the website's domain. If you use a different address, we may ask you to confirm your connection to the website.

What we cannot accept

  • Domains in zones restricted by our company policy or by applicable sanctions, as well as government and educational domains.

  • Pages on social networks, user-generated content platforms, blogging and newsletter platforms (such as Medium, Substack or Blogger) and free website builders. This includes custom domains hosted on these platforms.

  • Websites that are unavailable, parked, or redirected to another domain.

  • Websites that are already in our catalog. If your website is already listed, please update your existing listing instead of submitting it again.

  • Submissions from resellers or other intermediaries. If you are not the website owner or its official representative, we may not accept your submission.

  • Websites with prohibited content, for example:

    • adult or sexually explicit content;

    • sale or promotion of illegal drugs or weapons;

    • hate speech, extremism or calls for violence;

    • scams, phishing, fraudulent schemes or malware;

    • pirated or stolen content.

What to do if your website was rejected

  • If your website was rejected for a technical reason, such as being unavailable, you can resubmit it once the issue is fixed.

  • If your website was rejected because of its metrics, we recommend focusing on growing your organic traffic and audience, for example by publishing regular high-quality content. You can resubmit your website after 6 months.

  • If you believe the decision was a mistake, contact our support team at connect@prnews.io, and we will review your application again.

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