A Pressroom is designed to be a source of information about your company that journalists, partners, and clients can turn to. It can be regularly updated with new press releases, news, event announcements, company contact, or employee information as well as a description of what the company does.
Once you have created your Pressroom, you can make an announcement through the Pressroom for other journalists to see and in turn, they will write a press release related to your news. Your customers and partners will not miss important updates, for example, new services and products of your company, changing of prices, etc.
An active, lively Pressroom is able to maintain a company's image through the coverage of social initiatives.