Any press release you publish in your Pressroom can be useful for your PR activity.
Press releases are used by journalists to write news. From news, announcements, and articles, clients and partners will learn about your important events, product updates, price changes, etc.
You can also use links to press releases in the Pressroom for promotional purposes on social media, e-mail, and PR in online media. Add them to other articles or sponsored posts to expand your coverage.
The free press releases will be available in your Pressroom only but they will be indexed by search engines as well to help bring additional attention to your company in search engine results.
If you need to zero in on your target audience or get quality backlinks to your website, you should focus on the paid options available from our Marketplace. There you can choose the appropriate website(s) that you desire according to your criteria of cost, audience, and SEO metrics to get predictable results in a shorter time period.