Filter “Audience” will show you the sources of traffic that build up the website’s audience.
Direct traffic — users type the website’s URL into the address bar or choose it from their bookmarks.
Referral traffic — visitors come to the website from other resources rather than directly or from organic search.
Search traffic — visitors search the info on the Internet using keywords and come to the website from SERPs.
Social traffic — visitors come to the website from social media networks.