We send press release to draft when it has minor mistakes or supposes editing. The reasons may be as following:
- When it’s written in the first person or presents author’s opinion. It is also a mistake to address to users (using a second-person narrative).
- When its headline doesn’t describe the content and doesn’t provide the info about the news in the text.
- When the lead is too descriptional and doesn’t provide info about the news in the text.
- When the traditional contact info about the company is missing below the text. Please, include contact person, company name, phone/fax, email, physical/postal address.
- When the text is poorly written without spell checking.
- When the text is all CAPS or includes many words written in CAPS letters.
- When no editing is done. Please, make the text readable and divided into paragraphs.
- When the text is written as a general article about a company, a person or a product.
- When the text doesn’t contain any new information about an event, a company, a person or a product.
- When the text is written like an advertisement of a product, describes its benefits, promotes company’s services and stuffed with call-to-actions and links to products or services.
- When the text duplicates already published releases on other websites.
You’ll get an email notification with the reason why your text is put into draft. Once required changes are applied to the text you can re-publish your press release again. If no required editing is done, the press release will be sent to rejected.